Section 1: Introduction to the Parent Brand
Coca-Cola Company. (n.d.). Purpose and vision. Retrieved from https://www.coca-colacompany.com/about-us/purpose-and-vision
Coca-Cola Company. (n.d.). Our purpose. Retrieved from https://investors.coca-colacompany.com/about/our-purpose
Section 2: Approaches to Brand Sustainability
Coca-Cola Company. (n.d.). Sustainability. Retrieved from https://www.coca-colacompany.com/sustainability
Coca-Cola Company. (n.d.). Mission, vision, values. Retrieved from https://www.coca-cola.com/za/en/media-center/mision-vision-values
Section 3: Brand Identity and Design
Nepa. (n.d.). Creating a brand identity that resonates with your audience. Retrieved from https://nepa.com/blog/creating-a-brand-identity-that-resonates-with-your-audience/
Probuzz Marketing. (n.d.). Discover what makes Coca-Cola’s brand identity so iconic. Retrieved from https://www.probuzzmarketing.com/post/discover-what-makes-coca-cola-s-brand-identity-so-iconic
Section 4: Brand Positioning and Target Audience
Coca-Cola Company. (n.d.). Purpose and vision. Retrieved from https://www.coca-colacompany.com/about-us/purpose-and-vision
Start.io. (n.d.). Coca-Cola target market segmentation, customer analysis, marketing strategy. Retrieved from https://www.start.io/blog/coca-cola-target-market-segmentation-customer-analysis-marketing-strategy/