Coca-Cola appeals to a broad and diverse target audience, including:
Young Consumers and Millennials. A large portion of Coca-Cola’s target audience comprises young consumers and millennials; the company actively engages this important demographic through wide-ranging digital marketing, several large influencer partnerships and revolutionary product releases.
Families: A meaningful proportion of families consider Coca-Cola a staple beverage at their family gatherings, celebrations and casual meals.
Health-Conscious Consumers. Coca-Cola offers sugar-free, low-calorie and plant-based drinks to appeal to many health-conscious consumers.
Eco-Conscious Consumers. Consumers who are ecologically and ethically conscious find Coca-Cola appealing and this is due to growing interest in sustainability.