Coca-Cola’s brand identity is one of the most recognizable in the world. The creative process behind its name, logo, and visual identity includes:
Brand Name: Coca-Cola’s original ingredients were coca leaves and kola nuts. The special name holds both historical importance and brand trust.
Logo Design: Since 1887, Coca-Cola has used the Spencerian script font in its visual identity, reflecting tradition and elegance.
Visual Identity: The red-and-white colour scheme represents an important degree of excitement and a large amount of passion, and it also conveys a large energy that enables Coca-Cola to stand out on store shelves and in advertisements.
Typography: Consistent typography considerably improves the brand’s ability to guarantee strong brand recall and familiarity.