Coca-Cola’s brand extensions align with its sustainability goals:
1. Diet Coke and Coke Zero Sugar: are popular picks for people who want the Coca-Cola taste without the sugar and calories.
2. Coca-Cola Life: presents a distinctly stevia-sweetened option that thoroughly satisfies a meaningful portion of the growing consumer demand for natural and organic products.
3. Smartwater: is an exceptionally premium hydration brand stressing outstanding purity, electrolyte-improved water and dedicated sustainability.
4. Minute Maid: an extension of Coca-Cola into the juice market, offers a variety of fruit-based beverages.
5. Fuze Tea: offers refreshing, lower-calorie iced teas, which act as a revitalizing alternative to customary sodas.
Coca-Cola’s important incorporation of sustainability into its thorough brand strategy effectively preserves its market leadership and thoroughly tackles important global ecological issues.