Target Market and Consumer Needs

Coca-Cola appeals to a broad target audience:


Young Consumers – attracted by many fascinating social media campaigns. They also enjoy multiple special flavours. Families choose Coca-Cola to guarantee your celebrations are unforgettable and to create lasting memories together. Health-Conscious Individuals frequently choose Diet Coke as well as Coke Zero, along with many organic choices. Eco-Friendly consumers typically favour a range of sustainable packaging and often prefer moral sourcing.

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